Data centre market intelligence and explainers.
Plain-English analysis of the forces shaping the data centre market, power, water, sustainability and the deal landscape.
Data centres explained: the infrastructure behind AI and the cloud
What a data centre actually is, the difference between colocation, hyperscale and edge, and why power and water now decide where they get built.
ReadSustainable data centres: PUE, renewables and the road to net zero
How operators measure efficiency, why renewable-zone siting matters, and what 'sustainable' really means for a power-hungry asset class.
ReadData centre water consumption: the cooling constraint nobody priced in
Why water is becoming as important as power in data centre siting, how much these facilities use, and where to find the public record.
ReadData Centre Cooling Explained: Methods and Costs
What data centre cooling is, how air, liquid and immersion cooling work, what PUE and WUE mean, and why AI is changing the way sites stay cool.
ReadData Centre Water Usage: How Much Water They Use
How much water data centres use, why cooling drives demand, what WUE means, and how AI is changing the picture. Plain-English, sourced guide.
ReadColocation vs Hyperscale Data Centres Explained
Colocation vs hyperscale: what each model is, who uses it, how they differ on scale, cost, control and AI readiness, plus where the two now overlap.
ReadWhat Is an AI Data Centre? A Plain Guide
An AI data centre is a facility built for high-density GPU compute, liquid cooling and large power loads. Here is how it differs from a standard data centre.
ReadData Centre Environmental Impact Explained
How data centres affect energy, water, carbon and land, why AI is changing the footprint, and how operators are cutting it. A neutral guide.
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